“Today you aren’t guaranteed of getting 30 seconds, but you have the chance to get hours.” – Joseph JaffeOkay, you’ve looked me up, read my blog, and browsed my photos; now let’s talk business…
Authenticity and storytelling are the two of the most overused terms in our industry. Unlike most examples that start this way, this isn’t a bad thing. Developing a true, honest voice is one of the key components of success in leveraging the most in reciprocal dialogue with an audience.
With a background in theatre and the engineering of performance, I bring almost a dozen honest, genuine, and touching stories to life every year. Whether I’m directing an idea of my own or helping the execution of another’s, I’ve reduced the most complex and most layered pieces into their most basal elements, fine-tuning and handcrafting each piece of the message. Often time, simplicity is king.
If you can’t believe every morsel of a messages’s truth, it carries no weight. Start over. It works the same from brands, from consumer electronics to automobiles. Every story I’ve brought to life has been distinct and innovative, satisfying a different set of demands from the merits of the text itself or from my fellow collaborators. How do I work in each of these unique circumstances? I begin by getting to know the other creators personally, jumping in the trenches and discovering each’s aesthetic, vision, goals, challenges, and fears. Next, brainstorm and discuss — what someone says and what they mean are often two different things. I try to unite the two into one shared strategy and approach for moving forward. When this is done correctly, execution becomes the easy part: the utmost attention to detail, smart design, and clear understanding of end goal. Through this, a visceral story is then presented to hundreds, thousands, or more, yet feels personal and unique to each. Arts is the utmost analogy to the importance of authenticity and storytelling — while something can always look great with hard work and talented designers, you don’t get applause, post-experience chatter or ROI without engagement and being strategically on-point.
I’m interested in brand experience, experiential marketing, emerging tech trends, UX/UI and mobile devs.
Have a project you think I’d be interested in? Drop a note to request a full cv or a portfolio of my work, from marketing plans and briefs to full creative executions I’ve worked on for various clients, academics, and internships over the past several years. I love one-off coffee shops and speakeasies if you’re looking to sit down and chat.